Warner Bros Pictures International (WBPI) has teamed up with Odeon cinemas to help speed up the conversion to digital cinema across all of Odeon’s sites in the UK.
Under the agreement, Warner Bros will supply digital feature films to DCI-compliant digital projection systems installed at all UK Odeon sites, as well as making financial contributions towards the digital conversion.
Rupert Gavin, chief executive of Odeon and UCI Cinemas Group said: “While we are starting with the UK, this deal clearly presages deals we are now working on with our other European territories. We look forward to bringing fully digital cinemas to guests in all seven of the markets Odeon and UCI Cinemas Group serves by the end of 2010.”
Kwan Rubinek, president of distribution for WBPI, added: “We are thrilled to have concluded a digital partnership with Odeon, who share a common commitment to enhancing the theatrical experience.”