In a move the studio says will streamline its post-production processes and 'future-proof' films going into its archive, Warner Bros Entertainment is deploying media storage technology from computer maker HP that uses the 4K digital format, the highest resolution format for digital video.
Warner and HP formed a strategic partnership several years ago. Now the studio will use HP storage technology - already deployed on the production of recent release Ocean's Thirteen - to help transform the post-production of new films, as well as the restoration of older titles, from the traditional process using celluloid to one that is entirely digital.
The technology will allow creative teams to store and retrieve massive 4K files in real time while transforming raw footage into a finished movie that will be ready for distribution via 35mm prints, digital cinema screens, high-definition discs, Internet TV and mobile devices.
A 4K digital master, said HP, will also preserve enough information to guarantee the value of a film for future generations and presentation technologies.
'Being able to have the entire pipeline in 4K permits us to create a movie, scan it and digitize it, then store it and perform the processes necessary to enhance the picture to get the look the storyteller wants - all in the same image quality that will eventually end up on the screen,' said Chuck Dages, executive vice president, emerging technologies, Warner Bros Technical Operations.
HP Media Storage has been deployed by content creators and distributors around the world, including Starz Entertainment and the BBC.
The British Film Institute (BFI) is working with the computer company to make more than 230,000 films and 675,000 TV programmes available to the public at the Institute's Mediatheque venue in London.
Warner and HP formed a strategic partnership several years ago. Now the studio will use HP storage technology - already deployed on the production of recent release Ocean's Thirteen - to help transform the post-production of new films, as well as the restoration of older titles, from the traditional process using celluloid to one that is entirely digital.
The technology will allow creative teams to store and retrieve massive 4K files in real time while transforming raw footage into a finished movie that will be ready for distribution via 35mm prints, digital cinema screens, high-definition discs, Internet TV and mobile devices.
A 4K digital master, said HP, will also preserve enough information to guarantee the value of a film for future generations and presentation technologies.
'Being able to have the entire pipeline in 4K permits us to create a movie, scan it and digitize it, then store it and perform the processes necessary to enhance the picture to get the look the storyteller wants - all in the same image quality that will eventually end up on the screen,' said Chuck Dages, executive vice president, emerging technologies, Warner Bros Technical Operations.
HP Media Storage has been deployed by content creators and distributors around the world, including Starz Entertainment and the BBC.
The British Film Institute (BFI) is working with the computer company to make more than 230,000 films and 675,000 TV programmes available to the public at the Institute's Mediatheque venue in London.
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