Brad Ball has been named to the newly created position of executive vice president, domestic corporate marketing, Warner Bros. Ball, previously president, domestic marketing, Warner Bros. Pictures for the past three and a half years, will be responsible for oversight of the studio's brand marketing efforts across the breadth of AOL Time Warner. He will continue to report to Alan Horn, president & chief operating officer.

"With Harry Potter, the Matrix sequels, Scooby-Doo, and Smallville upon us, and with a new Batman, Superman, Looney Tunes, Charlie & The Chocolate Factory, Cats & Dogs and Justice League (animated television series) among the projects that are just over the horizon, it has become crucial that we have someone with big-picture marketing expertise and extraordinary organisational skills focusing on optimising and nurturing our brands," said Horn. "I can think of no one more capable of handling this extremely important role in our company than Brad."

Replacing Ball as president, domestic marketing is Dawn Taubin, a 12-year veteran of Warner Bros. Pictures.