Josh Berger, President and Managing Director of Warner Brothers UK, has named Polly Cochrane as WBUK's new Vice President and Group Marketing Director.

Commenting on the appointment Josh Berger said: 'Polly is one of the most respected marketers of her generation with a proven track record of innovation and creativity that's second to none. I've no doubt she will inspire our talented UK marketing group to even greater heights, and be a superb addition to WBUK's senior management team.'

One of Cochrane's key responsibilities will be toestablish the 'best in class' marketing function across all of WBUK's operating divisions.

The operating divisions are WB Pictures International, Warner Home Video, WB International Television Distribution, WB Digital Distribution, WB Interactive Entertainment and WB Consumer Products.

Cochrane will join the Executive Board of WBUK and will manage a team of 44 marketing staff encompassing consumer and business-to-business marketing, media & planning, publicity and promotions, creative services and research.

She will work on WBUK's profit maximization and improving strategy and communication through the life-cycle of the company's products.

As a former Marketing Director at Channel 4, Cochrane was behind such successful launches as More4, E4, Film4 free to air, Channel 4+1 and 4oD.