Due to a marked lack of summer blockbusters, Warner Bros and Village Roadshow's Italian outpost, Warner Village Cinemas Italia, is launching a discount ticket scheme to run for the next two months.
The summer special, which starts now and runs until August 24, offers tickets priced at $5 (L10,000) at multiplexes in Verona, Vicenza and Rome. An environment friendly scheme is being run at the Adriatic resort town of Pescara, where tickets will be sold for only $4 (L8,000) if customers can present a stamped bus ticket at the door.
Warner Village Cinemas will also host Buena Vista International's "Disney Film Festival", at which five films will be shown continuously until the end of August for only $2.50 (L5,000) a ticket. Titles include Toy Story 2, Tarzan and the restored version of the original Sleeping Beauty.
New Warner Bros releases will not be included in the Summer Special.