WorldTV has partnered with mobile video streaming company Qik Inc. to let both companies' users share real-time content streams via their customised WorldTV channels.

Feeds, both live and archive, can be sent from Qik users mobile phones to broadcast on WorldTV URLs. Likewise WorldTV users can broadcast live video from their phones on Qik.com and WorldTV.

'We are thrilled to offer WorldTV users this new functionality that will incorporate Qik's live broadcast technology directly to their personal channels,' said Alx Klive, CEO and founder of WorldTV. 'We strive to give programming control to the user, and Qik allows us to go one step further and turn the programmer into the live broadcaster, all from their mobile phone.'

WorldTV lets its users create their own video channels from their webcame and video-sharing sites.