Former Media Asia executive Cora Yim has joined Los Angeles and Hong Kong-based animation house Imagi as director of marketing and strategic planning with immediate effect.

She was formerly senior manager of acquisitions and marketing at Hong Kong-based Media Asia. In her new role she will report to Imagi co-CEO Douglas Glen and oversee marketing in Asia.

Imagi, which has credits including last year's hit Teenage Mutant Ninja Turtles (TMNT), is currently working on twomanga adaptations - Gatchaman and Astro Boy - which like TMNT will both be distributed worldwide by Warner Bros and The Weinstein Company. Freddie Highmore recently signed on to voice the title character in Astro Boy.