B4U signs Doordarshan supply deal
International Hindi movie channel B4U has signed a three-year contract with Indian state broadcaster Doordarshan to supply 35 big blockbusters to the national network. The two partners will share advertising revenues generated from broadcast of the movies. B4U, which claims to have built a subscriber base of more than 40,000 in the US since February, also plans to invest $40m in launching two more channels in the US market.
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