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Beatwax founder launches kids brand campaign

Beatwax and Firstmovies founder Chris Ward has launched anew venture called iKnow, a not for profit business aimed at making youngchildren more aware of how brands are created and work.iKnow says it is not an anti-brand initiative, but thatit wants to help counter the potential negative effects of brand marketing onchildren.The venture intends to help children gain a greaterunderstanding about the marketing process ...

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