Korean arthouse distributor and exhibitor Dongsoong Art Center has set up a subsidiary, JinJin Pictures, to handle production and distribution, with a new additional focus on commercial films.

JinJin Pictures chief executive officer Nan-sook Kim is at the EFM shopping for films with Tae-Won Jung from her Business Strategy Plan & Distribution department.

'We buy about eight films a year, so we'll probably pick up a couple at this market as well. It's Berlin, so more likely they will be art films,' says Kim.

Recent pick-ups included The Wind that Shakes The Barley and pre-buys of Focus Features' Return and Hitcher.

JinJin is also set to produce a $5m commercial film Telephone Girl (working title), by Song Il-gon, whose digital drama Flower Island was previously in the Venice competition.

His new film is set in the 1920s and 30s, during the era of modernisation in Korea. The love story features a switchboard operator who was born a servant's daughter but grows into a 'Modern Girl.'