Cinema Management Group (CMG) launches sales here on the upcoming horror thriller P5ych from Saw franchise producer Peter Block.

CMG head Edward Noeltner has reported a strong early response to the title and has licensed rights to Big Movie in CIS and Front Row in the Middle East.

Block and fellow producer Maxwell Sinovi have made casting offers to Bettany and Paul Giamatti on the story of five trauma survivors at a research clinic.

P5ych centres on the postmodern conceit of five patients undergoing experimental treatment whose real-life experiences inspired horror staples such as Friday The 13th, Halloween, Texas Chainsaw Massacre and A Nightmare On Elm Street.

When the former victims are made to confront their fears the memories become real and the body count begins to rise.

Matthew Currie Holmes, who appeared in The Fog and Firewall, will direct. CMG’s previous horror sales titles include Reeker, The Collector, The Collection and No Man’s Land.