Hitting the books
It used to be common to see ads that heralded a $100m gross but now that figure seems rather puny. Still, it's not that common to see a double truck for a picture that's done $500m. Certainly when you toss in ancillary revenues from cable, merchandising, soundtracks, and DVD sales and rentals, there have to be instances where someone can cite billion-dollar bragging rights. Could the reason for the recent silence be modesty' Certainly it could not possibly be restraint.
Continue reading – simply subscribe below
It takes just two minutes and you’ll immediately gain full access to ScreenDaily.com, PLUS Screen International monthly magazine delivered to your door.
Screen International Subscribers:
If you are a Screen International subscriber please sign in with your email address and click submit:
Not a Screen International subscriber?
Sign up today for immediate and complete access to screendaily.com and the monthly Screen International magazine for as little as £19 a month!
Find out more about all the benefits of a subscription to Screen International.