By continuing to use the site you agree to our Privacy & Cookies policy

Hitting the books

It used to be common to see ads that heralded a $100m gross but now that figure seems rather puny. Still, it's not that common to see a double truck for a picture that's done $500m. Certainly when you toss in ancillary revenues from cable, merchandising, soundtracks, and DVD sales and rentals, there have to be instances where someone can cite billion-dollar bragging rights. Could the reason for the recent silence be modesty' Certainly it could not possibly be restraint.

Restricted Content

Registration is required to read the entire article and to gain access to other restricted areas of the website

This content is for registered users only

To check that you are registered please enter your email address below

Our records show you are already a registered user. Please sign-in with your password...

By continuing to use the site you agree to our Privacy & Cookies policy

Not a Screen International subscriber?

Sign up today for immediate and complete access to ScreenDaily.com and Screen International magazine for as little as £19.95 a month!

newsletter+promo