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In focus - Closing the deal

Although box office is still booming in many parts of the region, the Asian film market presents unique challenges to Western sales companies. Local product has a market share of at least 40% in the major territories, and as US studio product is also strong, there is little room for independent English or foreign-language movies. Although China and India both have an expanding middle class and are witnessing rapid multiplex development, both markets are problematic. Local product has ...

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