Jeremy Pelzer has been appointed to head Elstree Studios in Hertfordshire, UK.
He will be responsible for overseeing all aspects of the Studio business, developing new initiatives, extending partnerships, and raising the profile of Elstree.
Pelzer wasformerly studio director of Ealing Studios from 2002 to 2007 also managed the renewal of 3 Mills Studios in 2001.
Calum Macdiarmid makes feature directorial debut.
Mister Smith Entertainment is launching international sales at Cannes, with CAA and UTA to oversee North American rights.
Fully-packaged projects and clear genres are important but risks need to be taken to reach younger audiences, say sellers.
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