The first ever Madrid-LA Entertainment Media Forum closed on Tuesday, after two days of 250 intensive meetings between 17 Madrid-based film, TV and music companies and 45 of their US counterparts.

Sponsored by PromoMadrid, CEIM (Confederacion Empresarial de Madrid) and FAPAE (the Spanish Audiovisual Producers Association), the gathering was attended by, among others: Peter Iacono, senior executive vice president of local language productions at Sony Pictures; Ellen Pittleman, senior vice president of worldwide acquisitions and international co-production at Paramount Pictures; Crash producer Mark Harris; and Andale Pictures' Sergio Aguero.

The event started on Monday with a breakfast address by Iacono as well as welcomes from Fabia Buenaventura, general manager of FAPAE, Jaime Lorenzo, Spain's LA Commercial Consul and Jose Luis Dicenta, who is Consul General of Spain.

The Spanish participants moved down to AFM yesterday for two days of meetings.