By continuing to use the site you agree to our Privacy & Cookies policy

Market focus - Does size really matter'

A Dutch study suggests that in order to influence early box-office takings, film studios and distributors of arthouse films should focus energy on persuading critics to write about their movie instead of merely adopting strategies to avoid negative criticism.

Restricted Content

Registration is required to read the entire article and to gain access to other restricted areas of the website

This content is for registered users only

To check that you are registered please enter your email address below

Our records show you are already a registered user. Please sign-in with your password...

By continuing to use the site you agree to our Privacy & Cookies policy

Not a Screen International subscriber?

Sign up today for immediate and complete access to ScreenDaily.com and Screen International magazine for as little as £19.95 a month!

newsletter+promo