Muted Mifed benefits smaller buyers
With many of the big US and Japanese players absent, 2001 was never going to be a vintage year for MIFED. The market corridors of the Fiera in Milan were visibly quieter than in previous years and a number of exhibitor booths were paid for but remained empty. As a result, high profile market deals were thin on the ground. Some of the most interesting deals, as in the case of Miramax and Good Machine, even took place by phone away from MIFED.