Former FilmFour executives Janine Gold and Natalie Brenner have launched their own sales outfit, Element X, with a non-exclusive relationship with leading UK tax financier Visionview.

Gold and Brenner expect to handle up to eight titles in their first year, with budgets up to $25m. Both Element X and Visionview will continue working with third parties.

"We were looking for a financing partner, and Visionview wanted to boost their position in the marketplace by partnering with a sales team," said Gold and Brenner. "There is perfect synergy here, and the bonus for us is the opportunity to retain operative and creative autonomy."

Gold was most recently head of FilmFour International, the sales arm of Channel 4's erstwhile film division FilmFour. She handled films from directors such as Walter Salles, Jonathan Glazer, Gus Van Sant, Asif Kapadia and Shane Meadows. Brenner was deputy head of international film sales at FilmFour International following stints at IAC Film and J & M Entertainment.

The duo are joined at Element X by fellow ex-FilmFour team members Bridget Pedgrift, who will act as marketing consultant, and Jessica Levick, who takes up the post of sales and development co-ordinator.

Visionview, headed by Jim Reeve and Steve Robbins, is one of the most respected UK tax financiers with a solid track record on productions including Bright Young Things, To Kill A King, Gladiatress and Un Certain Regard title Young Adam.