Producers Brian Grazer, Gale Anne Hurd and Mark Johnson, Lakeshore Entertainment president Gary Lucchesi and entrepreneur Mark Cuban are among the line-up of speakers for the PGA’s second annual Produced By Conference

The event will take place from June 4-6 at 20th Century Fox Studios in Los Angeles and will cover film, television and new media.

Panels, keynotes and roundtables will encompass a broad array of topics such as financing, distribution, development, brand integration, green productions, scripted and reality television, live entertainment, 3D and transmedia storytelling, and videogame development.

“The Produced By Conference has quickly established itself as a preeminent industry event, as well as an important initiative for the Guild, as it brings together our amazing producer community in one place, at one time, creating a host of learning opportunities for all of us,” PGA president Marshall Herskovitz said.

In connection with the conference, the PGA is sponsoring the Producers Challenge contest inviting participants to submit narrative short films, documentary short films, independent webisodes and studio and network-produced webisodes.

Prizes include a mentoring lunch with an A-list producer and an all-session badge to next year’s conference.