Metan Development Group and a coalition of North American TV and film writers have joined forces to launch Metan Wen Zhi Ku, a joint venture linking Western writing talent with transmedia projects for the China market.

Metan Wen Zhi Ku’s first project is a rom-com web series to be set in China, Europe and South America.

Metan president and CEO Larry Namer made the announcement with writers Art Eisenson and David Gittins on December 4.

The talent roster includes Marilyn Anderson, Michael Elias, Eric Estrin and Lynn Roth.

Metan Wen Zhi Ku will have access to a talent pool of more than 2,000 writers. After targeting China, the company plans to expand into India, Brazil and Russia.