Samsung strikes open-air cinema pact
Three open-air cinema producers have partnered with Samsung to host a series of summer screenings in the UK.
Samsung Electronics UK has partnered with The Nomad Cinema, Rooftop Filmclub and Luna to host film screenings this summer.
Presented on a giant screen, the films will range from popular classics including Top Gun and Stand By Me to more contemporary releases such as Les Miserables.
Nearly 120,000 people are expected to attend the events, spanning from the Coram Secret Garden in Bloomsbury to Ascot Racecourse and Leeds Castle.
The open air cinema partnership will see Samsung Smart TV take the position of headline sponsor at Nomad Cinema’s events and The Rooftop Filmclub summer programme and co sponsor for Luna Cinema.
Samsung use this partnership to showcase its “S Recommendation” technology and will implementing a piece of live theatre within key screenings to demonstrate the technology.
Samsung will also host a one off screening of a film - chosen by surveying the electronics company’s Facebook fans and consumer research - at the end of the pop up cinema season in September.