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Technicolor, Contenido Alternativo team up for Latin American distribution

The venture will cover digital cinema drive replication as well as distribution fulfillment and support for the region.

Technicolor has entered a new strategic partnership with Mexico-based logistics provider Contenido Alternativo, in order to offer integrated digital cinema distribution services to Latin America.

The venture will cover digital cinema drive replication as well as distribution fulfillment and support for the region and will allow the companies the simplicity of using a single provider.

Claude Gagnon [pictured], president of creative services, Technicolor Worldwide, commented: “This strategic alliance means Technicolor and Contenido Alternativo can offer studio clients a single point of contact for distribution support and in-country replication and distribution services out of Mexico. The partnership meets the high standards our clients have come to expect from Technicolor’s owned and operated facilities across the globe. We are very pleased to be working with Contenido Alternativo, which has a long tradition of delivering logistics services to studios for digital cinema and 35mm prints.”

Contenido Alternativo’s general manager Juan Manuel Borbolla added: “By integrating our digital cinema distribution workflows and leveraging Technicolor’s best-in-class replication services and our exceptional logistics services for Mexico, this partnership can offer studio clients high-quality, value-driven replication and distribution fulfilment services without the complexity of managing multiple vendors.”

Universal Pictures International will be the first film distribution company in Latin America to work with the partnership.

Mauricio Duran, senior VP marketing and distribution Latin America of Universal Pictures International, said: “They are thinking one step ahead, providing us with an integral service that covers both digital duplication and logistics, which is where the market is headed. We are confident that their leadership and their entrepreneurial vision is not only a benefit for us, but the expectation is that they will be able to replicate their business model in other Latin American countries. Technicolor and Contenido Alternativo are definitely prepared to cover the upcoming demands of the market.”

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