One week wonders spoil US summer box office
Ang Lee sat in Universal Studios before the release of his $150m comic book opus The Hulk and declared that it wasn't the first weekend of the film's release which really mattered. "I hope it hits every mark of a summer blockbuster," he said. "I hope as much as the studio does that it has playability. They will sell the hell out of it in its first weekend but after that it remains to be tested."
Registration is required to read the entire article and to gain access to other restricted areas of the website