Peter Poon has joined Hong Kong-based broadcaster Star TV as general manager of Chinese-language programming division, Fortune Star Pictures.

Poon was formerly deputy general manager at Hong Kong's Media Asia Group, where he took particular responsibility for international distribution.

Fortune Star's credits include feature film I Do and 30-part drama series Devil Blues, co-produced with leading Singapore broadcaster MediaCorp. Veteran Hong Kong TV producer Michael Mak remains as production controller of Chinese-language programming across all Star Group divisions.

Star announced in 2000 that it would invest $64.1m (HK$500m) in Chinese-language film and television productions, some of which would be aimed at the international market.