Producers urged to focus on older cinemagoers
Prompted by new research,Nielsen EDI has suggested putting more of a focus on cinemagoers aged 55 yearsand over as a way of addressing Australia's current box office demise. General manager Simon Burton toldthe Australian International Movie Convention today that a key finding from thesurvey of 1,428 moviegoers was that the drop off in attendance was particularlyobvious among ...
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