By continuing to use the site you agree to our Privacy & Cookies policy

Producers urged to focus on older cinemagoers

Prompted by new research,Nielsen EDI has suggested putting more of a focus on cinemagoers aged 55 yearsand over as a way of addressing Australia's current box office demise. General manager Simon Burton toldthe Australian International Movie Convention today that a key finding from thesurvey of 1,428 moviegoers was that the drop off in attendance was particularlyobvious among ...

Restricted Content

Registration is required to read the entire article and to gain access to other restricted areas of the website

This content is for registered users only

To check that you are registered please enter your email address below

Our records show you are already a registered user. Please sign-in with your password...

By continuing to use the site you agree to our Privacy & Cookies policy

Not a Screen International subscriber?

Sign up today for immediate and complete access to ScreenDaily.com and Screen International magazine for as little as £19.95 a month!

newsletter+promo