AlwaysI.com - an online full-length film distribution platform for independent film-makers - has closed a $5m round of financing, relocated from Cincinatti to San Francisco and hired former MGM international theatrical marketing executive Randy Greenberg as new head of marketing.

Former Inktomi executive Anthony Soohoo has also joined the company as head of business development and strategic alliances

Formerly known as AlwaysIndependentFilms.com, the company has sourced its new funding from Gruber & McBaine Capital Management, New Millenium Partners and others. Under CEO Howard Rosenberg, AlwaysI.com will use the funding to expand and focus additional resources on its mission of creating online and offline revenue and distribution opportunities for independent film-makers. AlwaysI.com already has over 500 feature length films, shorts, animations and series in its library.

Greenberg was previously vice president of international theatrical marketing for MGM for the last five years and prior to that spent six years at Dennis Davidson Associates.