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Converting films may be a waste of time but financially it's attractive and it's something that the studios are quickly adopting, for a number of reasons. They provide additional income to the studios in quieter periods of the year, for example Star Wars 3D (8.3M, Lion King 3D, 19M) etc and also the re-releases of these films reintroduces these titles back to audiences and thus in a way re-invigorates the other revenue streams.

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