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Well said, Sir Puttnam.
We're very interested to see the results for @TheMachinemovie - released last Friday in cinemas and via i-tunes (where it's reached no.2, behind The Hunger Games), quickly followed by DVD/BluRay March 31st.
The producers are distributing - bringing their passion and commitment to bear for a burst of marketing activity. But they are crucially not alone - but rather, supported by freelance, knowledgeable distribution consultancy and marketing services. They're paying service fees; closer to their revenue streams and have a direct relationship with their fan-base.
Parallel research commissioned, which we'll be happy to share in the coming months.

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