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Does exhibition even make money from film releases anymore? Aside from the massive franchises I don't think they do, even then it's all about how they can increase their SPC (spend per customer) on retail.

The Distributor has become the biggest revenue earner for exhibition in that the Distributor now has to carve out a massive chunk of a films budget just to pay the disgustingly ridiculous prices the exhibitors place on their assets.

Distributors have seen increases as much as 1000% in the advertising prices of exhibitors online assets, not only that; exhibitors are now asking Distributors to pay an enormous price just to advertise films in their cinemas, especially with the digital changes!

At what point does the responsibility of the exhibitors start to push the fact that they play films in their cinemas?

I'm so glad I'm out of this rotten industry that no longer has anything to do with film or customer enjoyment, it's now all about a "large drink with that madam" or "let's put our asset prices up again as the Distributor has no choice to pay it!

Oh and by the way LA LA Land is the best film in the last 10 years, what a shame the reflections of that film are further away than ever!