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Sky Italia strikes landmark deal with Italian producers

After months of negotiations, Italy's only pay-TVplatform, Sky Italia, has signed a landmark deal with Italian producers toinvest Euros 46m in Italian cinema over the next two years.Under thedeal, Sky will buy all Italian films whose pay-tv rights became available fromJanuary 1, 2004 and which have registered over 25,000 admissions in Italiancinemas. Such films represent 50% of all Italian ...

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