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Smart money

Benjamin Waisbren does not mince words when he weighs up the film business from a financier's point of view (and using financiers' parlance). "Film's a wonderful, iconic art form; it's not a great asset class," says the New York-based president and CEO of new film-finance operation Continental Entertainment Group (CEG). "Because it's not liquid, it's not transparent, it's really not predictable. It's a difficult, challenging asset class."

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