The KirchGroup's three holding companies are to be renamed as a consequence of the planned merger of ProSiebenSat.1 and KirchMedia this June.

Thus, KirchHolding will then be known as TaurusHolding, KirchPayTV as Premiere Medien, and KirchBeteiligung as TaurusBeteiligung, while the name KirchMedia will be retained for the new merged company.

Commenting on the agreement by executive board representatives of the two merging companies and of KirchHolding, Dieter Hahn declared that "KirchMedia represents continuity and experience gained during 45 years of company history and will be positioned as the key brand of KirchGruppe for the new, vertically integrated media enterprise."