TWC shows Sicko trailer on building exteriors near hospitals
In an innovative - and cheeky - marketing move, the Weinstein Company has today (June 25) projected the trailer for Michael Moore's Sicko on the outside of buildings near the headquarters of health insurance companies and hospitals in five US cities. The company said the trailer screenings 'will enable millions of Americans, including employees at leading HMOs [health maintenance organisations], insurance companies and hospitals, to see ...
Continue reading – simply subscribe below
Screen International Subscribers:
Not a Screen International subscriber?
Find out more about all the benefits of a subscription to Screen International.