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UK cinema advertising bucks downward trend as ticket sales surge

The UK's Cinema Advertising Association is predicting that cinema ticket sales will reach 174m by year's end, an increase of 11.5% on 2001's 30-year record. In addition the UK's cinema advertising sector is growing rapidly, with last years' market up by some 28% - despite a 2.6% downturn in the advertising market as a whole.

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