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US DVD sales continue to break all records

The fourth quarter of 2001 is fast proving to be a key turning point in the fortunes of DVD, with sales records smashed week in, week out. When Shrek was released in the US on DVD it sold 2.5 million copies in three days. With a retail value of more than $50m, the release demolished a record set only two weeks before by Star Wars: Episode 1.

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