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Warner ventures into Chinese DVD distribution

Warner Bros has becomethe first US studio to establish an in-country DVD/VCD distribution andmarketing operation in China.Warner Home Videoannounced yesterday the formation of CAV Warner Home Entertainment Co., a jointventure with China Audio Video that is based in Shanghai and is nowoperational.The announcement followsextensive analysis by Warner Home Video of the dynamic Chinese home videomarket and its potential for continued growth. ...

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