Australian sales agent Odin’s Eye Entertainment (OEE) has struck a deal with Korea’s Prime Entertainment for joint representation of a slate of 14 Korean titles.
The deal, which marks a first between an Australian and Korean sales outfit, sees the two companies working side-by-side at Cannes and future markets to sell the slate – combining Prime’s contacts with Asian buyers with OEE’s relationships with buyers in the West.
It also enables the two companies to share the high costs of attending international markets.
The deal spans library titles such as 2006 drama Maundy Thursday and Won Shin-yeon’s crime thriller Seven Days to last year’s Korean box office hit The Devil’s Game. It may be extended to future productions, where Prime retains international rights, and the two companies are also exploring co-production opportunities.
“The films are a good mix of genres and fit well with my slate which is deliberately eclectic,” says OEE CEO Michael Favelle.