Partnership will enable Picturehouse members to receive 90 days of free access to MUBI as part of their annual membership.

Picturehouse Cinemas has partnered with online film platform MUBI in a deal which will see Picturehouse members receiving 90 days of free access to MUBI.

Initiated by film and brand specialists elevenfiftyfive, the partnership will also see Picturehouse customers receive 30 days of free access to MUBI’s curated film content. Picturehouse will be supporting the partnership with substantial on-screen promotion, in-cinema point of sale material and digital and social media marketing.

The partnership is the first major promotion for MUBI in the UK.

Efe Cakarel, founder/CEO of MUBI commented: “Picturehouse Cinemas are the perfect partners for MUBI. We share their passion for great cinema and providing our customers with the very best possible user experience. We believe it is time for a new approach to VOD, focused on curating and programing great films. We are building an opinionated brand that you can trust to bring you the best films from around the globe.”

“At Picturehouse we pride ourselves on being a forward-looking company. Our early adoption of digital projection and alternative content are two examples of this philosophy. We are determined to work closely with emerging digital platforms. This partnership with MUBI allows us to gauge the appetite for video on demand, at home and on the go with our communities of avid film fans,” added Gabriel Swartland, head of communications at Picturehouse.