Digital cinema company Arts Alliance Media has appointed Guillaume Thomine-Desmazures as the head of its new Barcelona office.

Thomine-Desmazures had been based in AAM’s Paris office and will relocate to Barcelona to take the position of Sales Manager.

AAM has been working in Spain for the past two years converting 35 screens for Yelmos Cines. The company is now working on a further 35 screen installation, in conjunction with local partner Suministros Kelonik.

AAM’s SVP Digital Cinema, Gwendal Auffret, said “Guillaume has done a great job for Arts Alliance Media while working in Paris, and we’re very pleased to offer him the opportunity to focus on this important market as AAM’s digital cinema rollout expands further.”

Guillaume Thomine-Desmazures added “I’m excited to be relocating to Barcelona to work more closely with existing and new partners all across Spain, and to be able to offer AAM’s competitive digital cinema proposition to all Spanish and Portuguese exhibitors as well as offering AAM’scomplete digital cinema package - content delivery services, alternative content and software services. The Spanish market is one we think has huge potential and we’re looking forward to working there.”

In addition to its London HQ, AAM has offices in Paris, Amsterdam and Norway.