Adam Keen has left I/D PR to head Overture Films' worldwide publicity department where he will oversee theatrical publicity and corporate communications.

Based in Overture's Beverly Hills headquarters as senior vice president of worldwide publicity, Keen reports to the company's president of worldwide marketing, distribution and new media Peter Adee.

Keen most recently served as vice president at I/D Public Relations where he launched and supervised the company's entertainment and brand strategies division.

Prior to I/D PR he served five years as MGM and UA's senior vice president of special projects, and before that he worked on special projects for DreamWorks.

'Adam Keen brings with him the passion, tenacity, and strategic vision that are trademarks of the kind of projects we look forward to producing at Overture,' Adee said. 'He is an invaluable addition to our team.'

'I really admire all that Overture has accomplished in such a short period of time,' Keen added. 'It is a thrill to be back in business with my MGM and United Artists colleagues Chris McGurk, Danny Rosett, and Peter Adee.'