According to figures released by Filme B, a local company that reviews theatrical market data, the country's sales amounted R$352m ($221.3m), as a result of 42.5m tickets sold. Only the average ticket price increased, reaching R$8.27 ($5.2), up 2.8% from the same period last year.
The fall in sales and attendance is attributed to the disappointing box office performance in the traditionally lucrative month of June when admissions were down 29.1%, from 9.4m, in 2007, to 6.6m tickets, in 2008. Last year Shrek The Third, Pirates of the Caribbean: At World's End and 4: Rise Of The Silver Surfer managed to attract around 7m spectators to the cinemas in June last year - more than the total attendance in the same month of 2008.
Brazilian films represented a market share of 8.2%. The local champ was Meu Nome Nao E Johnny, based on the true story of the most infamous drugdealer in the 80's and 90's in Rio de Janeiro. Directed by Mauro Lima, the drama sold 2m tickets, and grossed R$18m ($11.3m). Despite its popularity, the film didn't prevent local film admissions drop by 30.8% in relation to Jan-Jun 2007 - from 5m to 3.5m tickets sold.
Top 10 Brazil first semester 2008 (in sales and admissions)
1 Iron Man R$23.4m (2.8m admissions)
2 Indiana Jones and the Kingdom of the Crystal Skull R$21.6m (2.4m admissions)
3 I Am Legend R$18.3m (2.2m admissions)
4 Meu Nome Nao E Johnny R$18m (2m admissions)
5 The Chronicles of Narnia: Prince Caspian R$11.9m (1.4m admissions)
6 Alvin and the Chipmunks R$9.7m (1.4m admissions)
7 10,000 BC R$9.6m (1.1m admissions)
8 Horton Hears a Who! R$8.9m (1.2m admissions)
9 The Bucket List R$8.4m (1.25 admissions)
10 National Treasure: Book of Secrets R$ 8.2m (1m admissions)
Source: SDRJ/Filme B