Citing an "overwhelming andearly response" to the end-of-year AFM in Santa Monica, market organisers haveadded a full floor of offices at Le Merigot Hotel.

The AFM has traditionallyoccupied the lobby level in Le Merigot, which is located next to the LoewsSanta Monica Beach Hotel, however this year will see a 10% increase inexhibition space compared to the previous year.

Organisers are adding fivenew HD screening rooms that are being constructed specially for attendees atthe Fairmont Hotel, bringing to 31 the number of AFM screens.

This year's event isscheduled to take place from Nov 2-9.