Entering its 19th year as the Criosette's full-service hospitality and business centre, the American Pavilion has been rebranded as AmPav: The Pavilion At Cannes.

'The perception of The Pavilion was that we were being exclusive in our membership, when in fact we're pleased that more than 40% of our membership is made up of journalists and industry professionals from countries other than the US,' founder Julie Sisk said.

Located on the Croisette close to the Palais des Festivals and offers services for the international entertainment community including a bar and restaurant. Membership can be secured on site during the festival.

AmPav also plays host to the Industry In Focus and In Conversation series that take place throughout the festival. Guests have included Francis Ford Coppola, Quentin Tarantino, and Harvey Weinstein.

For more information visit www.AmPav.com.