Australian cinemas have recorded their biggest ever result for the firstfive months of a year, taking $275m (A$373m) in ticket sales through May 31.
The result represents $35.8m (A$48.4m) or 15% more than sales during thesame period last year and about $7.7m (A$10.4m) more than in 2004, which gavethe industry its best annual result yet with a gross of $670.9m (A$907.2 m).
Already seven films have taken more than $7.4m (A$10m) compared to fourin 2005. Also, 17 of the first 22 weeks of 2006 have shown increases on lastyear with the average increase being 23%.
The figures were provided today by Motion Picture DistributorsAssociation of Australia chair Alan Finney at the
The industry spends an estimated $147.9m (A$200m) annually onadvertising and from tomorrow (June 15) the catchphrase "only at themovies" will be carried on most of this advertising and across all media.
Often it will read "See it bigger, see it better, see it first, only at the movies."
"We are reinforcing that we believe the movie experience is biggerand better, and we believe that there is real value seeing a movie first at thecinema because it is the first window of opportunity - legally," saidFinney.
But he also emphasized that the diversity of films - such as
"Movies are part of the cultural fabric of our society," saidthe other speaker at the launch, Village Cinemas International chief executiveKirk Senior. "They are an important way for us to socially interact."
He said the industry had to make sure that going to the cinema stayed"fresh and fashionable" by keeping standards high, but also added that
Films released in
Ice Age 2: The Meltdown (20thCentury Fox) A$24,391,385
The DaVinci Code (Sony) A$22,986,342
Walk TheLine (20th Century Fox) A$15,077,716
X-Men: The Last Stand (20thCentury Fox) A$14,152,997
Chicken Little (BVI) A$13,500,819
Memoirs OfA Geisha (Roadshow) A$10,349,187