In two significant hires that speak to the company’s ambitions, CEO Mike Lang (pictured) has brought on NBC Universal’s former evp of international new media Minehart and installed Universal’s former director of acquisitions Wilcox.

As svp of global digital Minehart will build out the recently announced Miramax eXperience Facebook app and will supervise and oversee all digital initiatives and sales as the company continues to exploit the library across emerging platforms.

Meanwhile it is understood Wilcox has arrived and will serve as vp of acquisitions, accompanying Lang to festivals as they scour the market for product.

Minehart reports directly to CEO Mike Lang and will work closely with evp Eric Doctorow and svp of sales Joe Patrick. She previously served more than 14 years in senior roles at NBC Universal and prior to that was director of worldwide pay television and pay-per-view at 20th Century Fox Film Corporation. 

“This is another important step for Miramax becoming a global company, and underscores our commitment to innovation in the digital market,” Lang said of Minehart in a statement. “Beth is a well-known digital executive with a proven ability to think and execute outside traditional parameters, and we believe she will take Miramax’s early efforts with great platforms like Netflix, Hulu and Facebook to the next level.”