Technology veteran Rick Bolton has launched Really Good Films, anonline one-stop shop that offers US film-goers services, editorial content andproducts and provides the company's commerce partners with a cost-effectivemarketing service.
Visitors to the website will be able to read reviews andinterviews, check screening times and buy DVDs, books and soundtracks, amongother services. Basic online membership is free.
Initial commerce partners include Lions Gate Entertainment, whichwill provide selected DVDs and home videos hand-picked by Really Good Films, aswell as Amazon, CinemaNow (majority-owned by Lions Gate Entertainment), FilmMovement and Netflix, which serve as affiliate partners.
"Really Good Films is a curatorial lifestyle brand positionedto become the ultimate resource for consumers and distributors alike," founderand chief executive officer Bolton said in a statement.
'With the average cost of major studio film marketing havinggreatly increased in 2003, we provide a powerful, cost-effective marketing toolfor film distributors."
"Really Good Films' modelaffords us the opportunity to cost-effectively target fragmented, hard-to-reachyet demanding audiences," Lions Gate Entertainment's executive director ofdigital promotions & corporate partnerships Adrian Sexton added.
"The sophistication of its editorial content fits particularlywell with our home entertainment library, our recent critically-acclaimedtheatrical releases Shattered Glass and The Cooler and the upcoming Girl With A Pearl Earring."
Really Good Films will also offer distributors market research andsponsorship opportunities, including premieres, research screenings,promotional sweepstakes and giveaways.
Editorial content is overseen by contributing editor and freelancejournalist Holly Willis and her freelance staff of writers. Really Good Filmsis supported by an advisory board of industry veterans, including RichardLorber of Lorber Films, Landmark Theatres' vice president of marketing RayPrice and IFP Los Angeles Film Festival director Rich Raddon.
Bolton has extensive experience of emerging technologies and thefilm industry. He served as a broadband and future TV consultant at the LA-basedRazorfish, where he liaised with Sony Pictures Digital.
Prior to that he founded the digital design outfit Fresh Machineand previously worked at Disney Online and as a content developer for EarthlinkNetworks.