50 shades freed universal

Source: Universal

‘Fifty Shades Freed’

FEBRUARY 12 UPDATE: Fifty Shades Freed, Universal’s finale to its erotic drama franchise, dominated the competition in North America as it opened top on $38.6m despite scoring the lowest debut of the series.

Dakota Johnson and Jamie Dornan star in the R-rated release, which arrived in 3,768 venues, some 20% behind the $46.6m number two launch exactly a year ago of Fifty Shades Darker, and less than 50% of what Fifty Shades Of Grey achieved on $85.2m back in 2015.

Sony Pictures launched children’s film Peter Rabbit in second place on a decent $25m in 3,735 venues, while Clint Eastwood’s terrorism thriller The 15:17 To Paris opened third via Warner Bros on a limp $12.6m in 3,042.

Sony’s Jumanji: Welcome To The Jungle slipped three slots to four on $10m for $365.9m after eight weekends, and Fox’s Maze Runner: The Death Cure, added $6.2m for $49.2m and fell four places to number six in its third session.

In its second weekend horror film Winchester slipped four to number seven and a respectable 44% through Lionsgate/CBS Films on $5.2m for $17.3m. Pantelion opened rom-com La Boda de Valentina at number 20 on $1.1m

Box office for the top 12 amounted to $119.4m, up 67.7% on last weekend and down 54.1% on the comparable session in 2017 when The LEGO Batman Movie debuted top on $53m, followed by new arrival Fifty Shades Darker in second place on $46.6m

This week’s wide releases are: Marvel Studios’ Black Panther starring Chadwick Boseman directed by Ryan Coogler through Buena Vista; animation Early Man through Lionsgate; and faith-based distributor Pure Flix’s Samson.

Confirmed top 10 North America February 9-11, 2018
Film (Dist) / Conf wkd gross / Conf total to date

1 (-) Fifty Shades Freed (Universal) Universal Pictures International $38.6m –

2 (-) Peter Rabbit (Sony Pictures) Sony Pictures Releasing International $25m –

3 (-) The 15:17 To Paris (Warner Bros) Warner Bros Pictures International $12.6m

4 (1) Jumanji: Welcome To The Jungle (Sony) Sony Pictures Releasing International $10m $365.9m

5 (4) The Greatest Showman (Fox) Fox International $6.4m $146.6m

6 (2) Maze Runner: The Death Cure (Fox) Fox International $6.2m $49.2m

7 (3) Winchester (Lionsgate/CBS Films) $5.2m $17.3m

8 (5) The Post (Fox-Amblin) Fox International $3.6m $72.9m

9 (9) The Shape Of Water (Fox Searchlight) Fox International $3.2m $49.9m

10 (8) Den Of Thieves (STX Entertainment) STX International $2.9m $41.1m