Myriad Pictures will co-finance and produce A Great Education with Laurence Mark.
Kirk D’Amico’s sales company will introduce the project, which stars Ben Kingsley and Hilary Duff, to buyers at Cannes.
Chris Keyser will direct for the first time from his script about a Harvard scholarship student who learns hard truths about life after he is welcomed into an upper-class clique.
Casting is out to two young male leads. Keyser, a Harvard graduate himself, wrote the hit TV series Party Of Five.
Mark earned an Academy Award nomination Jerry Maguire and also produced Dreamgirls and the upcoming Julie & Julia.
D’Amico said: “Chris has done an amazing job of carving out complex characters, each dealing with their own personal issues, fitting in, keeping secrets, balancing their own aspirations with the responsibility they feel for what is happening in the world around them.”