New Cannes top-tier sponsor Electrolux will create a new “Agora” pavilion near the Palais for official events of the 2011 festival.

The new pavilion will host the opening and closing ceremonies as well as selected gala dinners.

The space will also host the first Electrolux “Menu de Cannes,” where gastronomy and lifestyle experts will cook for this year’s jury members in a competitoin showing off food, design and style.

Festival attendees will be able to watch the Electrolux chefs in a special glass kitchen.

The Electrolux Agora will be on the beach near the Palais.

Neil Gannon, Director of Marketing Expertise for appliances giant Electrolux said: “It is an honour for Electrolux to be able to partner with the Festival de Cannes and we are excited to become part of its time-honoured traditions.  Electrolux has a long history of working with prestigious and influential people who create glamorous dining moments and we are excited to now have a physical presence on La Croisette in Cannes – the epitome of glamour.”

Samuel Faure, Directeur de Partenariats, Film Festival de Cannes added: “The Cannes Film Festival is proud to welcome Electrolux in its exclusive club of partners and to create together with them an original welcome concept for all artists, themed around lifestyle.”

The International Film Festival de Cannes will take place from May 11-22.