Both the English and original Hindi version of the film have done brisk
IM Global has sold Reliance Big Pictures’ Kites, starring Hrithik Roshan and Barbara Mori, to a string of territories including Optimum for the UK, Rapid Eye for Germany and Austria, Svensk for Scandinavia and StudioCanal for France.
The film, directed by Anurag Basu, also went to Icon (Australia/NZ), Pathe (Benelux), Impulse (Switzerland), MediaPro (Eastern Europe), Cinemax (CIS), Swen (Latin America), Forum (Israel) and Nu Metro (South Africa).
IM Global’s world cinema label Anthem, headed by David Jourdan, also sold the film to Asian territories including City Entertainers for Hong Kong, Philippines, and Thailand; Studio Solutions Group for Taiwan; PT Amero for Indonesia, and Antenna Entertainment for Malaysia and Singapore.
All the distributors acquired both versions of the film: Kites – The Remix, edited by Brett Ratner, and the original Hindi version. Deals had already been concluded before the market in traditional Bollywood territories such as Mauritius, Pakistan, Sri Lanka and the Middle East.
The Hindi version launches on May 21, while the shorter Ratner version will have its world premiere on May 28.
IM Global CEO Stuart Ford said: “The terrific sales on this film, including a number of big territories with minimal Bollywood track record, confirm our feelings that the films being produced in India today are ready to take their place on the worldwide stage.”
IM Global is also pre-selling Mani Ratnam’s Raavan, starring Abhishek Bachchan and Ashiwarya Rai, which opens in India and overseas territories on June 18.